My leaflet is going to be dropped on USC football fans at the Coliseum. The message I want to convey is that while they appear in droves to support the football team, which has always been great, they are completely disregarding the basketball team, which is on the rise.
To get this message across, I put a picture of Quarterback John-David Booty, a packed Coliseum, and football fans on one side to show the support the football team gets, with O.J. Mayo (the number one recruit in the nation) and an empty Galen Center on the other to highlight the lack of support the basketball team gets. I then inserted text to make the message abundantly clear: support the basketball team.
I made cards out of the pictures of the players to enhance the fact that they are star athletes, and chose cardinal and gold, which are USC’s colors, because they are symbols of the teams. The indices are the pictures of the stadiums and the fans, or lack thereof, as they prove who was and wasn’t there. The pictures of the players are also indices, and the fact that Mayo is wearing a Trojans jersey proves that he has been recruited by USC. The players also function as icons of their respective teams, as they are the stars that represent the squad. I also included leather from a football in Booty’s card and the hardwood floor of a basketball court in Mayo’s card as icons to make it clear what sport each of them plays.
Tuesday, February 6, 2007
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